How To Drive Traffic To Your Website While You Are Sleeping

Is it possible to get as many visitors to your website as you desire while you are sleeping?

Yes, it is possible, and Google and the rest of major search engines in the world wide web can make it happen.

There are two major ways of driving traffic  to your website: 1) Pay Per Click method, and 2) Organic SEO (Search Engine Optimization). Let’s discuss briefly what a pay per click method is.

A pay-per-click method, as the phrase suggests, requires you to pay or spend an amount of money for every site visitor that lands on your website. There are three major online companies that offer pay-per-click services, namely, Google, Yahoo, and MSN. Without doubt, Google, through its Google Adwords, Google Adsense, and Google Search Results, is the indisputable leader in the pay-per-click business. How does it work?

If you own a business-oriented website and you want to drive traffic to your site for more sales and profits, you can sign up with the Google Adwords Program. Once you are registered with Google Adwords Program, you set an amount that you wish to spend in a month and you bid for particular keywords with which you want your website link to appear in Google’s search results and in websites that publish the Google Adsense contextual links. Let’s say that you want to bid for the keyword “organic SEO services in Chicago” (without the open and close quotes), there is a corresponding cost for that phrase. If there are many bidders for the same phrase or keyword, you are sure to pay more to Google. When people go to Google and type the said keyword which you had bid for, your website link will appear side by side with the natural search results either on top of Google’s search result page or on the side of the page. You will pay to Google if someone clicks that website link of yours that appears in the search result. If you choose that your website will appear in hundreds of thousands of other people’s websites that run the Google Adsense program, you will also pay to Google when site visitors of other people’s websites click your link.

The drawback in pay-per-click method is that it is really expensive, though it is the quickest method to drive traffic to your website while you are sleeping. (Of course, you wake up with a bill posted on your doorstep). There is also a question of return on investment (ROI). Paid clicks from Search Engines can bring traffic to your site, but search engines cannot force your site visitor to buy products from your site or strike a business deal with you.

The second method to drive traffic to your site while you are sleeping is organic SEO (search engine optimization). In this method, you don’t have to pay money to Google, Yahoo, or MSN since your website traffic comes from the natural search results. It is not the quickest method, though. You have to wait for some time until your website ranks high in search results. There are standards to be followed; there are SEO techniques to be deployed. If you are new to SEO, it is worth your investment to find an SEO company or a web design company (that also offers SEO services) who can help you out.

Organic search results, according to recent studies, have been proven to be more effective than paid results in terms of return on investment. People put more confidence on websites that appear naturally on the first page of a search engine. Also, organic search engine optimization is a continuous process. Once your website ranks high, you have to maintain your position as there are hundreds or even thousands of other websites that covet your high position. In organic SEO, you are a sure winner – you wake up without a credit card bill posted on your doorstep.