Mar 2 2008

News Fire gets cold water and it’s hot again

News Fire, a popular news aggregator, is now offered free. The decision of the developer of News Fire came as a complete surprise since the software has been offered with a price tag.

In a blog posted by News Fire website, the software owner says:

So why am I doing this? Call it an experiment to draw people into the fold. Call it temporary insanity. Call it good will. Call it stupidity. I’m never really sure what my motivations are, but this one feels right in my gut. I hope you like it. I sure hope I don’t regret this.

Looking at the corporate strategy of Microsoft, you will see a shift of the company's direction. Microsoft is now offering free softwares and has gone into slicing the price of its profit-generating Windows and MS Office products. Microsoft has been forced to do this seeing that Google is bullish on dethroning the supremacy of Microsoft. More companies are also offering free products. The money comes when users of the products want extra features and request for support.

The world has evolved. More free softwares and web products will be offered free. The strategy is simple: offer it free for new users. When they like it and they will want extra feature of the software and when they are in trouble, they would be wiling to pay you for the "technical support."

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