Source of Website Traffic: An Issue of Quality
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Comscore has reported that Facebook is now a major source of website traffic. Take note that Comscore was only referring to few major sites such as Yahoo as its benchmark, but it is not saying that Facebook is the source of traffic for all sites in the web.
The data is slightly higher than that of Google. If you take Comscore’s report with a face value, you should be reminded that traffic is not about numbers – it’s about quality. I understand that more and more people are flocking to Facebook. What are their purpose for visiting Facebook? To connect with friends. Compared that to Google search site. People go to Google to search for relevant information that would help them in their decision to buy or to do something. It is rather preposterous to rely on Facebook as traffic source since quality is an issue here. That’s why your search engine optimization techniques should remain with Google. A website visitor coming from Google search results is certainly a person looking for a relevant information, a person who is not out to waste time in social networking sites, a person who is preconditioned either to buy or to do something.
Your website getting to the top of search engine results because of your search engine optimization efforts certainly has a lot of potential of bringing you profit through increase of sales and establishment of new clients/customers. This is not to discount the fact that traffic from social networking sites may also be converted into sales, but so far, webmasters all over the world are quick to say that traffic from Google remains the most useful asset of your website.